Implementing Blog Carousel Personalization using Sitecore Personalize and Decision Models
Personalization becomes significantly more powerful when it is driven by real user behavior. Instead of showing static content to every visitor, we can dynamically adapt experiences based on how users interact with the website. In this blog, I will walk through a real implementation where we personalized a Blog Carousel on the homepage using Sitecore Personalize and Decision Models . The goal was simple: When a returning visitor lands on the homepage, the blog carousel should prioritize the last blog article viewed in their previous session . This ensures users immediately see content that is most relevant to them. Solution Architecture The implementation involved three main components: Custom Event Tracking in Next.js Decision Model in Sitecore Personalize Personalized Experience with Web Template The overall flow looks like this: User Reads Blog Article ↓ Custom Event Sent from Next.js ↓ Event Stored in Sitecore CDP ↓ Decision Model Evaluates Visitor...